Visit to the Heart of Porcelanosa’s Operations in Spain

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This is a hard one, as it feels like a colossal task to contain in a few paragraphs what we have experienced at Porcelanosa’s headquarters in Spain.  I have been well familiar with the brand and their products but seeing it all (or probably almost all) showcased in one place was totally astonishing.  The glimpse we were allowed to have at the production side would surely impress anyone even from outside of the industry.

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Pictures do not really capture the scale of the warehouses or rather hangars.  The whole process was explained to us, and seeing how the tiles are made from literally scratch, through mixing, baking, storing for cooling down – all on one giant long conveyor belt (!), and then storing for future use in a state of the art automatic storage system which was several meters high, makes you understand why an additional orders take a few weeks.

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Once you imagine this, you need to realise that it was not just one, but one of 8 grand scale hangars, some of which are even connected by an underground automatic monorail.  And did I mention they are so pristine inside that staff drive around on bikes or walk in comfortable summer shoes on the highly polished and reflective concrete floor?

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I am sure that one does not always need such a huge setup to create tiles, however it speaks volumes for the company’s commitment to quality and growth.

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The other positively surprising thing was to see all the other companies’ products which are part of Porcelanosas group.  The company produces kitchens, timber flooring and various other items.  Showrooms attached to the factories are immense and the effort put into creating these displays, that often feels like independent properties, is second to none.  There is even the company’s own restaurant which is open to all – and there are many – visitors and staff.

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I am still in awe of the sheer scale of Porcelanosa operation, both in their meticulous processes and also attention to every detail along the creation of their signature tiles.


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